Megan Leedy Jones is the Vice President of Marketing and Partner at January Digital. Megan is a marketing professional specializing in digital marketing, client strategy, client service, and consulting for luxury retail and beauty brands. She has experience working with brands to build results oriented marketing strategies as well as managing, planning, buying, and executing digital media across multiple channels that have exceeded goals.
This new in-app shopping ability on TikTok is a reminder to brands that if they are looking to connect with particular customer demographics such as Gen Z, they need to ensure their digital strategy incorporates a social commerce component. These trends showcase that brands cannot possibly create a long-term customer engagement strategy if they are not meeting them on the platform of their choice.12 September 2021