Meghan is a highly experienced, results-driven SaaS leader with proven P&L experience in global marketing and product marketing, product management, GTM strategy, digital, demand gen and AR/IR and communications. She has a successful history of driving transformational results and improvements for startup, IPO, turnaround and enterprise on-prem and SaaS software firms in industries including cyber/security, enterprise management, data/BI and e-commerce.
Ready or not, COVID-19 accelerated digital adoption as a matter of survival.
Now that the pandemic has accelerated a move by B2B companies further into ecommerce, businesses must reach the next level of digital commerce success, Meghan Stabler of BigCommerce writes. She offers a three-pronged strategy for getting there.