Mel oversees a team of 20,000 in 90 markets as the Global CEO of Wunderman Thompson, an agency built around inspiring growth for some of the world’s most ambitious brands. A catalyst for business transformation, Mel is recognized globally as a leader with a proven record of helping marketers anticipate and navigate change.
The launch of the study comes at a hugely significant time. Our mission is to inspire growth for ambitious brands, it's at the heart of our business and this could not be more relevant today. Brands face immense challenges to grow amongst the economic downturn effects of the pandemic. However, amongst a backdrop of uncertainty, our Inspiring Growth study unearths the power of inspiration as a strategy for growth, presenting a significant opportunity for brands that perhaps was once overlooked.