Melissa is a performance-driven Senior Executive offering 25 years travel industry experience delivering revenue, profit and growth objectives working for multi-national companies. She leverages business acumen across diverse cultures and economies. Melissa is recognized for her ability to rapidly adjust in a changing business environment, resulting in enhanced business practices, increased productivity, and profits. She champions with an obsessive focus on customer service leading to repeat and referral business. She has proven success developing a strong management team and delivering consistency in multi-unit, multi-channel organizations.
Will you need a vaccine before you sign up for a group tour? We answer this question and others on what to expect from group travel this year.
Guided vacation company Trafalgar is pivoting to meet consumer concerns in an effort to ensure travel takes off again in early 2021. CNBC spoke with Trafalgar President Melissa da Silva about when she sees tourism rebounding, and what her company is doing to help that happen.
Right now, our focus is on 2021 and helping people plan for that. There’s not a lot that we can plan on for 2020. With borders being closed, it makes it very difficult. There are also concerns domestically about [infection] spikes and state governors or local cities and towns rolling back some re-openings. We are also looking at all of our health and hygiene protocols — just to make sure that, when we are back out on the road, we’re doing it in a way that brings comfort to our guests and makes them feel it’s a good time to start traveling again and we’re not going to put them in harm’s way.
Many of our guests are looking to stay a bit closer to home as our world adjusts and rebuilds. There are twice as many people planning to travel domestically with us this year than any other destination, and all of our national parks itineraries (as well as Alaska) are trending in our top 15 most popular trips.