Melissa Jackson-Parsey | Source | VP Managing Director, Brand Design and Consulting at R/GA
Melissa Jackson-Parsey
Melissa worked at the forefront of brand, innovation and experience design in the US, China and EMEA. Her focus is growing purposeful, connected brands that add value to people’s lives and our planet, and building purpose-driven, collaborative teams that operate at the intersection of culture and technology.
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R/GA (http://www.rga.com )
VP Managing Director, Brand Design and Consulting
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Why Collaboration Isn’t Just about Working ‘On the Same Page’ with R/GA’s Melissa Jackson Parsey | LBBOnline
Little Black Book, VP, managing director, brand design and consultancy practice on thinking intentionally about design systems and the need for sharp, strategic brand foundations
Article
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A brand is not a logo, an ad, or an app - it’s the sum of all of these, and more. As such, you need to think intentionally about the - visual, verbal, behavioural - design system that you’re building and how it can shape people’s experience of a brand across each and every interaction.
