The mind is an interesting place, and it typically bounces between what we truly desire and how our environment is shifting. We do not have as much control over our thoughts and behavior as we think. We take cues from our environment, especially other people, on how to act.
My job as a Growth Marketer is to be vigilant of shifts happening around the world and applying it to my work along with research, technicality and flair. Making a highly technical subject evolve into an attractive concept fascinates me.