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Menaka Gopinath

Chief Marketing Officer at Project Management Institute (PMI)
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As Chief Marketing Officer at the Project Management Institute, Menaka Gopinath drives efforts to enhance PMI’s global reputation, overseeing brand, communications, and marketing strategies. With a background leading Fortune 100 brands like Coca-Cola, Apple, and Nike, she brings deep expertise in growth marketing, advanced analytics, and cross-channel programs. Previously, Menaka served as President and COO of Graf Lantz, a sustainable fashion brand, and led the Social Media Exchange at Ipsos, significantly expanding its reach. Passionate about purpose-driven business, she actively mentors and supports diversity initiatives. Menaka holds a BA from NYU and an MBA from the University of San Francisco.

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  • Gen Z Workforce: Boosting Soft Skills for Success
    Menaka emphasizes the importance of "power skills" like communication for Gen Z. PMI's report shows a 15% project success boost with soft skill training. Mentorship and hands-on experience are key. "Teams work better together," she notes, with young professionals leading projects confidently, strengthening the organization.