Mercedes McAndrew | Source | Corporate Marketing Director at Kustomer

Mercedes is a seasoned marketing leader with more than 11 years experience in the B2B SaaS technology industry. She has a proven track record of developing compelling positioning and messaging that drives impactful campaigns across diverse channels and platforms and fuels product growth and adoption. She has demonstrated expertise in developing innovative event strategies, driving engagement, and fostering meaningful connections to enhance brand awareness and drive business growth. She's adept at collaborating cross-functionally with product, sales, and marketing teams to achieve business objectives and deliver impactful results.