Mershad Javan is an innovator in music & tech who has successfully led startups in the U.S. and Europe. He is the CEO of Octiive, the Zurich and California-based digital music distribution platform. Mershad can speak about music distribution, the music startup ecosystem, and the future of music & AI, wearables, and more
Mershad Javan, CEO of Mictic, joins 'Cheddar Innovates' to discuss how this new wearable translates movement into musical tones and sound effects, and how this is going to change the way we interact with music.