Michael Bloch | Source | Founder & CEO at Pillar Inc.

In 2017, my mom was diagnosed with a rare autoimmune disorder. As my siblings and I stepped in to help her, we found there was no easy way to stay up to date on crucial affairs such as her insurance and medications. As paperwork from the hospital piled up, I spent hours researching what to do, what to keep, what to throw away, and more. I realized there had to be a better way for a family to deal with this, so we launched Pillar to help people better protect and care for their loved ones. Pillar is especially valuable during the time of COVID, when people are struggling to manage all their responsibilities across children, partners, jobs, and now increasingly, the needs of their elderly parents that might live thousands of miles away.