Michael Della Penna | Source | Chief Strategy Officer at InMarket
Michael Della Penna
Senior executive with over 25 years of experience driving global growth and market differentiation for leading SaaS/Cloud, data and ad/marketing technology companies including Oracle/Responsys, Epsilon/Bigfoot Interactive, CNET Networks/ZDNet and CA/Cheyenne Software. Strong expertise in all facets of multi-channel digital marketing (mobile, email, social, display), advertising, big data (1st and 3rd party data), data management platforms, predictive decisioning/machine learning and analytics.
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Across all categories, we’ve seen a shift to value-priced brands during the pandemic and in the face of an uncertain economy and job market.
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OmniSci allows users to map and explore critical information at speeds not possible through any other analytics technology. When working with location data, exploration and visualization is important. Users will often start with a single campaign tactic, but then add additional strategies such as conquesting to expand their customer base. With OmniSci, users can identify and analyze optimal segments as fast as they can imagine them.
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InMarket Selects OmniSci To Provide Accelerated Geospatial AnalyticsInMarket, the leader in 360-degree consumer intelligence and real-time activation, has chosen OmniSci as a key visualization partner. With OmniSci’s accelerated analytics at its core, InMarket clients -
articleAmericans are desperate for furniture, but stores are battling inventory problemsFoot traffic at furniture retailers is up as much as 56% compared with 2019 levels. Here's how to score deals.
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InMarket
Chief Strategy Officer