Senior executive with over 25 years of experience driving global growth and market differentiation for leading SaaS/Cloud, data and ad/marketing technology companies including Oracle/Responsys, Epsilon/Bigfoot Interactive, CNET Networks/ZDNet and CA/Cheyenne Software. Strong expertise in all facets of multi-channel digital marketing (mobile, email, social, display), advertising, big data (1st and 3rd party data), data management platforms, predictive decisioning/machine learning and analytics.
Across all categories, we’ve seen a shift to value-priced brands during the pandemic and in the face of an uncertain economy and job market.
OmniSci allows users to map and explore critical information at speeds not possible through any other analytics technology. When working with location data, exploration and visualization is important. Users will often start with a single campaign tactic, but then add additional strategies such as conquesting to expand their customer base. With OmniSci, users can identify and analyze optimal segments as fast as they can imagine them.