Michael Della Penna | Source | Chief Strategy Officer at InMarket

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Michael Della Penna

Chief Strategy Officer at InMarket
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Michael Della Penna is Chief Strategy Officer at InMarket. Michael has over 30 years of experience working in the data, digital advertising and marketing industry. Previously, Michael served as Chief Revenue and Growth Officer at Cuebiq, where he built and led the sales, customer success and supply partnerships teams. Prior to Cuebiq, he served as Group Vice President, Oracle Marketing Cloud and Senior Vice President of Emerging Channels at Responsys, until its $1.5 Billion dollar acquisition by Oracle in 2014. Prior to Oracle and Responsys, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP, Marketing at ZDNet. Michael has been recognized as one of B-to-B Magazines “100 Most Influential People in Business-to-Business and Interactive Marketing” five times for his ongoing contributions to establishing digital marketing best practices.

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  • CNN Business - The McRib is returning for the holidays. Why isn’t it sold year-round?

    “'This is the playbook for a lot of (quick service restaurants). Bringing back old favorites like the McRib is one of the tools that they use to drive interest and demand,'” said Michael Della Penna, chief strategy officer at marketing and measurement platform InMarket. 'It gets people excited about visiting. It gets people nostalgic when they remember the product and want to try it again.'”

    Article
  • Fortune -- Grocery inflation might be falling, but consumers are still 'feeling the burn' of high food costs

    “'Increased grocery prices are just one piece of the puzzle,' says Della Penna. 'Consumers are feeling the burn of high costs across categories, including housing, restaurants, entertainment, and travel, putting pressure on many Americans to get the most out of every dollar spent.'”

    Article
  • Consumers Have Forced the Value Wars - The Food Institute

    “'The biggest challenge for many of these restaurants and retailers alike is they lack the in-depth consumer and competitive insights needed to keep a constant pulse on shifting consumer behavior and the key factors that motivate their purchase decisions,' said Michael Della Penna, chief strategy officer at InMarket, to The Food Institute. 'It’s more important than ever to not only invest in insights, but the AI/predictive technology that can unlock opportunities to better understand your customers and competitors. Once you uncover those insights, you can figure out ways to enhance your offerings and your overall customer experience to attract and retain consumers.'"

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  • Chocolate Prices Soar: Climate Change and Consumer Trends Impact Market
    Michael says, “Chocolate prices remain on the rise, and it’s a bitter reality.” Climate change impacts cocoa crops, causing a 175% price surge over five years. InMarket data shows a 26.4% rise in chocolate spending before Easter. Brands can capitalize by emphasizing quality and nostalgia, offering creative marketing strategies to maintain consumer loyalty despite rising costs.