MF

Michael Forrest

CEO at Surefront
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Michael is the Chief Executive Officer at Surefront. Michael brings 30 years of experience to the rapidly growing retail technology industry. He helped develop the Apple store experience, reimagined Microsoft's direct-to-consumer offering, and led the Samsung team that won design:retail's 2016 "Best Store Design of the Year" award. He is most proud of his long-standing relationships with those who came before him and the industry up-and-comers he guided.

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  • Retail is all about how well you communicate with your suppliers and manufacturers. The problem was, the minute you have to start communicating outside of your organizations, people typically went to the lowest common denominators, which included e-mail and spreadsheets that you would have to toggle back and forth between. It can create a lot of chaos, confusion, and wastes time. What Surefront does is help give an individual one to three hours back of that time they’d usually be wasting on that chaos by creating a cloud platform for centralized communication where data is tracked in one spot.

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