Michael Hayes | Source | Chief Growth and Client Officer at Goodway Group
Michael Hayes
Michael Hayes is chief growth officer leading worldwide business development, client experience and marketing at Goodway Group.
A digital media and marketing leader and pioneer, Hayes spent more than two decades building digital businesses at startups, professional service firms and blue-chip brands.
Most recently, Hayes was chief revenue officer and chief marketing officer at UberMedia, a leading data and technology startup (part of the Idealab portfolio of companies). Under Hayes, UberMedia had triple-digit growth, achieved profitability and secured partnerships with Amazon, Disney, Verizon, Lexus and many more.
Before UberMedia, Hayes was worldwide president, chief digital officer at Initiative, a top global media agency under Interpublic Group. At Initiative, Hayes established the agency’s digital practice, growing annual digital billings to more than $1B.
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Goodway Group
Chief Growth and Client Officer
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Goodway Group Named Global Digital Agency for Cybersecurity Company, Trellix
Goodway Group will build and execute a digital media strategy focused on amplifying brand awareness for Trellix
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We are honored to partner with Trellix on its first branding campaign. Our digital credentials are perfectly aligned with Trellix’s launch and growth goals. Our work with challenger brands navigating the complex media landscape and making smart and strategic investments to advance growth are two critical components to standing out in such a highly competitive space.
