Michael J. Muller | Source | Head of Marketing at Frontify
Michael J. Muller
Self-driven, open-minded and goal-oriented person with a strong passion for business innovation and technology.
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Frontify
Head of Marketing
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Study finds most brands struggle due to lack of team inclusion and brand ownership
‘State of Brand Ownership Report’ surveyed in-house branding experts to explore how co-creative their brand development and management process is. The report showed there is significant confusion among organisations regarding who owns the brand itself, with most answers split between the marketing department, C-Suite or executives, and the HR team.
Article
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As we see in this survey, most organizations struggle with recurring challenges around collaboration, ownership, and access. Without a clear, established process, we frequently see inconsistent branding across departments, confusion over who has the power to change or influence the brand, and issues with internal stakeholders and partners using up-to-date collateral.
