Michael Lyons is the Chief Investment Officer at Juice Media LLC. Prior to joining Juice Media LLC, Michael worked at Casual Precision where he partnered with TWO NIL LLC to activate clients across OTT/CTV opportunities. In 2014, he co-founded Bliss Point Media where he operated as the Chief Media Officer. Michael has also spent time leading the advanced TV and streaming sales efforts for companies such as AOL, Adapt.tv and A&E Networks.
Strategic aggregation and consolidation has become the go-to strategy in streaming, analysts tell TheWrap
It seems like bundles are the new rage in the evolution of streaming TV.