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Michael Muchnick

Founder, Acquired by MarineMax at Boatzon
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Michael is a serial entrepreneur and technology and operations innovator with more than 20 years of expertise in digital and technology. His entrepreneurial spirit began as CEO and Founder of iHealth Corp. A first-of-its-kind patient advocate company that placed individuals with the proper medical care based on needs via an integrated technology platform with patients and their medical needs. Subsequently, Michael co-founded TreatMD, one of the pioneers of the emerging telemedicine industry. As co-founder, he built TreatMD into one of the most innovating telemedicine platforms that was later acquired by GlobalMed, a leader in telemedicine solutions in the Government sector.

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  • Together, and in partnership with dealerships, we aim to simplify the boat purchase process for customers while equipping dealers with an advanced digital F&I suite of applications. Our mission is to offer solutions that empower dealers in their digital retail journey, expanding their customer reach and F&I revenue without resorting to outdated or traditional monthly fees.

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