Michelle Andrade is the PR & Communications Manager for Hollywood-based advertising agency Exverus Media, where she executes global media relations strategies, brand storytelling, and community management. She was previously a PR Manager with RayCo Media in LA, incorporating knowledge of blockchain technology into publicity strategies for nonprofit organizations and financial services companies. Michelle began her career as a Music Publicist for Total Assault, elevating the careers of top artists like The Driver Era and Macy Gray, and later founded Electric Star PR, helping indie artists build their brands from scratch during the pandemic. In her home city of Charlotte, NC, Michelle wrote for local arts publications and earned her BA in Psychology from the University of North Carolina at Charlotte. Learn more at https://michelleandrade.me.
Quote on how publicists are adjusting to changes at Twitter / X.