Michelle Huff | Source | Chief Marketing Officer at UserTesting
Michelle Huff
Michelle Huff brings over 20 years of experience leading marketing and go-to-market strategies at high tech companies, such as Act-On Software, Salesforce, and Oracle. Gaining insights directly from customers and prospects has always been essential in her past roles—from leading product marketing and management teams to launching websites and marketing campaigns. At UserTesting, she’s responsible for driving the go-to-market strategy, building the UserTesting brand, generating demand, and strengthening customer engagement and advocacy.
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Ensuring Ethical and Emotive Interactions in AI-driven Customer Experience
As businesses increasingly turn to machines to help better serve customers and create new efficiencies, they can’t forget the human element.
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Council Post: What A New British Regulation Teaches Us All About Serving Customers
It behooves companies to adopt these types of strategies as more and more attention is focused on the quality of customer care.
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Council Post: 16 Comms Pros Share Their Companies’ Strategic Q4 AI Initiatives
Learning about how companies are incorporating AI into year-end strategy planning can help leaders envision how to leverage its power within their own organizations.
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UserTesting (https://www.usertesting.com/)
Chief Marketing Officer
started Jul 2018