Mikayla Allen | Source | Director of Marketing at Crewfare

Mikayla Allen is a dynamic marketing professional and the Director of Marketing at Crewfare, a leading travel-tech company transforming the live event and travel industries. Utilizing her architectural expertise and innovative marketing strategies, Allen has been instrumental in elevating Crewfare's brand since the company’s inception.

For the past three years, Allen has spearheaded marketing initiatives at Crewfare, positioning the company's brand at the forefront of the live events industry. Allen adeptly markets Crewfare to businesses, event organizers, and attendees while staying attuned to trends in travel, tech, music, sports, and related verticals.
By expertly blending her architectural expertise with cutting-edge digital marketing strategies, Allen has revolutionized how Crewfare's seamless travel solutions are promoted and experienced. Under her leadership, Crewfare has facilitated travel for over 200,000 attendees at major events such as Ultra Music Festival, NYCWFF, Lollapalooza, and more while partnering with over 3,000 hotels worldwide. From the outset, Allen has launched the marketing department, driving innovation and growth across all initiatives.
With a BA in Architecture from the University of Miami, Allen has built a solid foundation through working at notable firms like Gensler, Bjarke Ingels Group, HKS Architects, and Kelly Hoppen Interiors. She honed her skills in design, modeling, client relations, and project management, gaining valuable experience on-site at projects such as SOFI Stadium. Before joining Crewfare, she demonstrated her marketing abilities at Denison Yachting, where she improved social media strategies, leading to significant growth in Instagram following and engagement rates. Additionally, Allen has worked with sporting franchises like the Washington Commanders and Miami Heat, where she developed an appreciation for business operations, community service programs, and the teamwork required to achieve a common goal: winning.