As Senior Vice President of ecommerce, Mike Clem leads Sweetwater's web team and digital marketing strategy. Since joining the company in 2003, Mike has played a key role in driving Sweetwater's online growth and ensuring that customers have a great experience on the website. Mike is a graduate of Purdue University. His background in web development began in the earliest days of the Internet and includes many notable retail brands. Mike is a lifelong musician and a Fort Wayne native. He is active in his church and community, along with his wife Jill and their four children.
We have a team of specialists who are manually researching many of those online orders in pretty unique ways that … include everything from confirming your identity on social media and using public data to even making outbound hard contact. We’re staffed in a way that enables us to actually pick up a phone and confirm your identity. It takes a lot of energy. It’s an investment, but we believe it’s the right thing to do.3 June 2021
At Sweetwater, we are seeing 50% to 100% year-over-year growth across most guitar brands, both acoustic and electric guitars, and at all price points. Some beginner instruments are seeing triple-digit YOY growth.3 June 2021