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Mike Hakob

Founder & Owner / SEO Strategist at Andava Digital Marketing Agency
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Mike is a seasoned digital marketer with over 15 years of hands-on experience helping businesses grow online. He’s the co-founder of FormStory and the founder of Andava Digital, where he’s worked closely with small and mid-sized companies to build custom websites and craft smart, effective marketing strategies.

With a graduate degree in Management of Information Systems, Mike brings a rare mix of tech know-how and marketing insight to everything he does. Whether he's launching a new digital campaign or mentoring a growing team, Mike stays focused on what matters clear results, fresh ideas, and making an impact.

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  • Crafting a Brand Name: Expert Tips from Andava's Mike Hakob
    Mike emphasizes that a brand name is "your first layer of trust," shaping perception and impacting SEO. He outlines nine steps to create a strong brand name, including checking availability, aiming for simplicity, and ensuring memorability. A great name "differentiates, communicates, and sticks," serving as a growth strategy in saturated markets.
  • Navigating Murky Reference Checks: Expert Insights from Mike Hakob
    Mike suggests expanding the lens beyond a single manager's view by seeking "360-degree feedback" from peers and subordinates. He recommends informal team huddles and simulations to assess real-time collaboration. If hired, clear expectations are set to ensure growth and adaptability. "Skill is great, but I want to know they can grow, adapt, and be someone others want to work with."