Mike Ivancie | Source | Head - Marketing at UpMarket
Mike Ivancie
Head - Marketing at UpMarket
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Bio
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Mike is a lawyer-turned-marketer. He switched because he enjoys creating more than arguing. Mike still loves using his skills to persuade, but instead of a judge or jury he focuses on potential customers for the brands he supports. He is most passionate about SEO, tweaking creatives, storytelling, and educating and empowering customers.
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UpMarket
Head - Marketing
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SEO Expert: Menu Keywords Less Crucial Than Site Structure
Mike explains that while generic menu buttons like "Start Here" aren't major SEO factors, site structure and internal linking are crucial. Descriptive URLs and user experience, including dwell time and bounce rate, are key ranking factors. Mike advises focusing on site hierarchy and content presentation for both users and crawlers.
