Mike Murchison | Source | Co-Founder & CEO at Ada Support

More than ever, businesses need to scale customer conversations. Consumers today want to feel valued, want their interactions with brands to be frictionless and meaningful, especially as we engage more digitally – on our phones, on social, through text messaging and in-app. The actionable insights that come from higher customer engagement are incentivizing companies to reach out proactively with automated, personalized messaging. In 2021, Ada is focused on taking customer conversations from reactive to proactive, driving engagement and revenue. The AppExchange is the ideal place for Salesforce customers to get started.