Mike Schaiman | Source | Co-Founder & CEO at Gen City Labs
Mike Schaiman
Mike Schaiman is at the forefront of digital innovation and brand experience. As the CEO of Gen City Labs, a pioneering creative technology studio, Mike is instrumental in shaping the future of media and events.
Mike holds degrees in Political Science and History from UC Santa Barbara, as well as an MBA in Marketing from Pepperdine Graziadio Business School.
As former CEO and Managing Director of Helios Interactive Technology, he led the company in delivering cutting-edge display technologies for tradeshows and events, leveraging augmented reality, multitouch displays, 3D cameras, and mobile apps. After the acquisition of Helios by Freeman (a trade show, exhibit, and event company) Mike further honed his expertise in digital brand experiences and virtual events, leading the company as the SVP of Digital Experience. His work in creating immersive and engaging consumer experiences has been recognized by leading brands like McDonald's, Target, VISA, and YouTube.
His insights have been featured in Forbes, highlighting his innovative work with augmented reality in collaboration with the Golden State Warriors. His speaking credits include SXSW, Advertising Week, Toy Fair, NFT NYC, BizBash Marketplace, Event Marketer Summit, and more.
Mike's skills span a broad spectrum, from business management and strategic planning to digital media and marketing strategy. His deep understanding of technology's intersection with consumer engagement positions him uniquely to advise on AR, VR, AI, and their impacts on personal and professional landscapes.
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Gen City Labs
Co-Founder & CEO
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From Gigs To Mass Adoption: How User Experience Affects Mainstream Adoption In Web3 Projects
Despite the uptrend in Web3 adoption over the past three years, the market is still relatively small. Around 20% of Americans own cryptocurrency, with the vast majority still needing to understand the basics of blockchain technology, based on a survey by Morning Consult.
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How AI is Revolutionizing Events and Marketing: Unleashing the Power of ACTIVAD3
The Dawn of a New Era in Events and Marketing
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How AI Can Change the Attendee Experience
Michael Schaiman, CEO of creative technology studio Gen City Labs, discusses his recent work with the Detroit Lions and Mercedes-Benz, antiquated event tech stacks, how AI can improve an event experience, and more.
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This is the case of the difference between "vanity metrics" (i.e. those that sound good to execs) and "actionable metrics" (data collected that can be used to make changes.) The awards circuit seems to be a bit more of a "vanity" experience than an actionable one. Winning awards can raise the prestige of an agency, but that will help them win more business, not get their clients better results.
