Mike Stone | Source | Chief Marketing Officer at Outlier
Mike Stone
Mike Stone is the Chief Marketing Officer at Outlier. Mike has led marketing organizations and provided strategic consulting to technology companies for over 20 years. Most recently, Mike was SVP of Marketing at both Airship and Salesforce Community Cloud. Mike holds a B.A. from the University of California at Santa Barbara and an MBA from the J.L. Kellogg School of Management.
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Outlier
Chief Marketing Officer
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Marketers frequently change digital strategy, struggle with analysis
Digital marketers are responding to the rapid pace of change in the current consumer environment, even as they find their analytical tools less than adequate.
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This obviously puts a big strain on the marketing teams in terms of understanding what types of channels and particular assets are performing. Things like ads and content and promotional content are performing the best. So, if you're having to rebalance every month or every week or every day, you know that there's a lot of pressure put on put on analyst teams to really ensure that marketers understand.
