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Michael Taylor

Senior Managing Director: Travel, Hospitality, Retail, and Customer Service at J.D. Power
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Michael Taylor is managing director for travel, hospitality and retail intelligence at J.D. Power. He is responsible for providing industry thought leadership and business improvement recommendations to the company’s clients in the airline, airport, and car rental segments. Mr. Taylor founded and led the travel practice at J.D. Power from 1998 to 2004, and rejoined J.D. Power in 2017. Previously he worked as a consultant to academic medical centers and oilfield service providers.

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  • Airline Baggage Fees: A Profit Center or Passenger Deterrent?
    Michael notes that new fees for services once free, like checked baggage, decrease passenger satisfaction and harm airline image. While these fees help airlines compete on ticket prices, passengers view them as "nickel and diming." The result? More carry-on baggage as travelers aim to cut costs.
  • Biometrics in Airports: The Future of Travel?
    Michael reveals that 53% of surveyed travelers support biometric security checks, though privacy concerns remain. "Biometrics for passport control/customs receive the most support." Michael emphasizes the need for clear guidelines and traveler awareness to ensure widespread adoption and efficiency in airports.
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  • The vaccine is really starting to shift public sentiment especially about travelling. I believe there is going to be a pent up demand for travel, revenge travel if you wish.

  • Today’s passengers expect trouble-free connectivity for personal devices and airlines are challenged to keep pace with the technology that can achieve that goal.

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