Mike Yurochko | Source | CEO at Loti

Mike Yurochko, CEO & Founder, Loti
Mike is the CEO of Loti, an online resource to simplify your fire recovery with expert guidance, organized claims, and faster insurance payouts. Loti empowers homeowners to navigate recovery with confidence and clarity by providing the world's most extensive library of information on the (unfortunate) subject. Created by a team that has been through the loss, the goal is to offer those in need a collection of articles, books, documents, and more, always to be free to help as many people as possible.

Loti aims to ensure victims can rebuild their homes, restore their lives, and fully thrive after an unexpected loss. In 2019, Mike faced a devastating loss when the Kincade Fire tore through Northern California’s Wine Country, destroying his home in Sonoma/Healdsburg. Instead of allowing this catastrophe to define him, Mike used raw emotion to fuel something greater: helping others facing the same devastating path to recovery.

Loti recently launched the Rallybacks Recovery Series—a free resource designed to help victims navigate the overwhelming aftermath of disaster, particularly the incredibly complex insurance claims process.