Dr. Krockover is nationally recognized for her work in women's health. As founding medical director of the Iris Cantor-UCLA Women's Health Center, she helped create a "one-stop shop" of primary and specialty care for women. She previously served as Vice President of e-Health and Women's Health for Humana, one of the country's largest health plans. In her role, Dr. Krockover served as the company's chief healthcare strategist and spokesperson for women's health and health education. Currently, she invests in early-stage women-led companies through Golden Seeds, where she co-chairs the Health Sector Group. She also hosts the podcast Beyond the Paper Gown, focused on educating women over 40 about their health and health care choices.