Mladen Maksic | Source | Founder/CEO at Play Media
Mladen Maksic
Mladen is a digital marketing professional, business consultant, and speaker. He's the founder and CEO of Play Media – a full-service digital marketing agency, and a marketing consultant at the European Bank of Reconstruction and Development, as well as a member of the Serbian Management Committee for the COST CA19142 action and a mentor at the CEE Tech Chouse Boutique Innovation Hub from San Francisco.
He has extensive experience leading technical and business teams within the IT and marketing industries, acquired through cooperation with many clients ranging from startups to multinational corporations.
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As we’ve navigated 2023, AI marketing tools have shifted from being optional to essential. They’re now at the forefront of crafting targeted, data-driven campaigns.
AI’s ability to analyze vast data on customer behavior, predict trends, and provide actionable insights for personalized customer experiences at scale. Looking forward, AI will likely move toward even more personalized marketing experiences, tailor-made for each customer. - Featured on InboundBlogging
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“Don’t forget to ask the provider about scalability—you will need the ability to expand server capacity at one point. The provider should make it accessible.” - Featured on UpCity
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Besides single-touch attribution, our experts vouch for multi-touch attribution too.
“The way we go about measuring content attribution is using a multi-touch method such as Position-Based Attribution to assign as much value as we can to the first and last contact point,” Mladen Maksic from Play Media elaborates. “Then we use a custom in-house method to ensure correct attribution of all the steps in between.” - Featured on Databox
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Best AI Marketing Tools in 2024 and Beyond - InboundBlogging
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Play Media (https://play-media.org/)
Founder/CEO
started Aug 2010