I have the privilege of leading Kickstand, a Digital PR firm helping high-growth technology brands scale and successfully exit. For the last 9+ years, we've built and managed integrated communications programs for the tech innovators that are changing the way we work, live, and play. Today, I lead a team of global experts in PR, content, social, and research, overseeing company growth strategy, business development, and people operations. Prior to founding Kickstand, my career was built running in-house comms at companies including a national advertising agency (acquired), a pioneer in social commerce (IPO 2011), a bootstrapped custom manufacturing company (acquired for $280MM), and an enterprise mobile design and development firm with clients like Audi, Verizon, The Economist, and Pearson Education. I've always had a love for applying data to better understand the "why" - today, Kickstand upholds a commitment to building data-centered programs that drive better results, faster.
Certainly over the last 18 months, the challenges we saw was that work didn't lighten up, right? Your work responsibilities didn't go away. They were just kind of compounded with a lot of additional personal responsibilities, that you weren't necessarily having to split your focus between before the pandemic.
We saw that about 16% of folks said they will be immediately returning to restaurants.