Monica Austin | Source | Chief Marketing Officer at Linktree
Monica Austin
Monica is Chief Marketing Officer at Linktree who enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate a place where they can share, sell and grow. Among the top 300 most popular website destinations globally, Linktrees see over 1.2 billion unique visitors a month. Monica is skilled in Brand Development, Broadcast, and New Media.
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Linktree
Chief Marketing Officer
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Linktree shares statistics about the 200 million creators who are part of the "attention economy" - Tubefilter
Linktree's 30 million creators increased the number of links to business-focused sites between 2022 and 2023, according to a new report.
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TikTok and YouTube being the most linked-to platforms on Linktree is a no-brainer, however our creator report saw a dramatic increase in the number of creators pushing to community-focused platforms like Substack. Creators have been grappling with the repercussions of an oversaturated attention economy, and building more authentic relationships will push them through the algorithm.
