Monica Cepak, MBA | Source | Interim CEO at Wisp
Monica Cepak, MBA
Monica is a global-minded, multilingual marketer with more than 15 years experience in growth / performance and brand building - leading cross-functional teams for some of the world's most iconic challenger brands: Lyft, Samsung, Verizon/AOL, LinkedIn. Innovative and strategic thinker; unique combination of entrepreneurial drive, creativity and international business acumen. She is a published author, and MBA from INSEAD.
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Wisp
Interim CEO
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Why Digitally Native Brands Like Wisp Are Turning to CTV
As social platforms lose their luster, performance advertisers find success in streaming.
Article
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We looked to CTV to ultimately reach new audiences at scale. The timing of Roe v. Wade being overturned further accelerated the timing of this decision, as we felt it was more important than ever to bring women’s health care to the forefront of popular media.
