Monica Dimperio | Source | Founder/Podcast Host/Editor at to be honest, tho...

In today's episode, Sarah interviews Monica Dimperio, the founder of Hashtag Lifestyle. Hashtag Lifestyle is an NYC-based creative agency working with amazing clients like Topshop & Benefit Cosmetics. If you love everything social media, then this episode is the one for you! We talk all about how Monica created her company, the value of being resilient, and spotting trends in 2020!

In this episode my guest today is the amazing Monica Dimperio, sharing with us the story about her amazing blog and her latest project "To be Honest The Podcast". During a post-college stint in luxury retail, working as a Fashion Merchandiser for Prada, Adriano Goldschmied, and Lacoste, Hashtag Lifestyle founder, Monica Dimperio, did what all Millennials do to figure out their next move – a solo trip to Europe. While looking for places to eat and shop in Berlin Monica stumbled upon the burgeoning street style trend that captured the inspiring style of real people on the streets. Soon after returning to the states Monica took a leap of faith (at a time when blogging was uncharted territory) and quit her job to start one of her own, The Midwasteland. That website, cited by the New York Times as one to watch, alongside big names like The Sartorialist, would eventually be known as one of the first American street style fashion blogs. In the six years the blog’s growth was directly correlated to the embrace of Facebook and Twitter which she used to blast outposts, drive commentary, and connect with her community. This early-adoption mindset landed her a spot on Refinery29’s top tweeters to follow list and a Social Media Week panel on building an audience from scratch.

Years ago, posting for the sake of posting may have worked. Today, social media is a science.