Monica Ho | Source | CMO at SOCi
Monica Ho
Monica Ho, CMO of SOCi, Inc., has had nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, Monica served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand. In addition to her role at SOCi, Monica serves on the board of the Advanced Digital Marketing and Media Community of Austin (AUSAM), as well as serves on the advisory boards of several digital marketing and technology start-ups within NY, TX and CA.
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SOCi
CMO
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New Report Recognizes Top Brands for Digital Visibility
SOCi's Localized Marketing Benchmark Report showcases how 300 multi-location brands perform across channels, with McAlister's Deli, uBreakiFix, Bar Louie, and more leading the pack
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Ad Agency Trends 2024: How Agencies Plan to Use AI
Agency insiders give their insights on the many uses of artificial intelligence.
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15 Customer Experience Predictions For 2024
For the last five years, around this time, I compile a set of customer experience-related predictions for the coming year. This is the latest edition.
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AI Apps Overtake Traditional Search: A New Era for Marketers
Monica reveals a "10% drop in search impressions year-over-year," as consumers turn to AI tools like ChatGPT. She highlights the collapse of SEO and urges marketers to adapt to AI-driven discovery. With 73% relying on social media and Gen Z using multiple platforms, businesses must rethink strategies.
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Privacy concerns often stem from how companies collect, store, and use consumer data for marketing purposes. With AI's ability to analyze large datasets, there's an increased risk of sensitive information being mishandled or used in ways that violate consumer privacy. Establishing clear internal guidelines and policies around AI usage in marketing can help ensure ethical practices and compliance with laws.
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It's no longer a question of whether AI will dominate; rather, the question is what its use cases will be and where AI's true value lies within business functions. Throughout 2023, businesses transitioned from mere interest to full-scale adoption of AI, addressing specific challenges, such as data analysis, content creation, and customer service efficiency.
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Multi-location brands that invest in localized marketing will succeed in an era of fierce competition. Building those best practices in search, social, and reputation management is table-stakes now for any brand that wants to stand out amongst the crowd in local markets and communities. We're proud to recognize these top performers, and hope the LMBR will serve as a useful tool for those looking to strengthen their local online presence.
