Ashleigh Hinde | Source | Anita Mistry, Optician at WALDO

AH

Ashleigh Hinde

Anita Mistry, Optician at WALDO
On the record
Share profile 
Link:
Bio
Edit

As the granddaughter of an acclaimed South African wildlife photographer, as well as an avid wildlife photographer herself (winning BBC’s Wildlife Photographer of the Year Award when she was just 10 years old), Ashleigh Hinde understood the role our eyes play in how we see the world from an early age. Ashleigh began wearing contacts at 11 years old and after nearly two decades, spent across three continents, she grew frustrated with the quality of and massive markups on contact lenses sold by large pharmaceutical companies. So in 2017, inspired to drive innovation in the industry, she dove head first into the world of entrepreneurship to found WALDO, a global e-commerce brand that delivers high quality daily contact lenses at an affordable price straight to the consumer via an innovative digital platform.
Since launching in 2017, WALDO has become the number one direct to consumer daily contact lens subscription brand in the U.K. and Europe; and has grown more than 500% since inception. With more products in the pipeline and innovative technological developments underway, as well as an insightful and philanthropic business philosophy, WALDO is committed to furthering the conversation around eye health.

Employment
Sign up to view all
  • WALDO
    Anita Mistry, Optician
Media
Sign up to view all
Recent Quotes
Sign up to view all

  • "Poor vision is the world’s leading disability, impacting nearly 2.2 billion people globally. The compounding effects of this are tragic as it impacts an individual's ability to be artisanal and sustain their livelihood, and their ability to teach their children, and puts a major burden on the individual and the community as a whole, and so much of this could be avoided through quality eye care. As such, our mission with Sightsavers is to eliminate avoidable blindness and restore the gift of sight." - Forbes

  • "It is our belief that good eye health begins at the eye doctors, and we also want to change the way people think about the industry." - Forbes

  • "My mom has been blind in one eye, a result of an untreated squint, for many years and has had a severe Astigmatism in the other eye since she was born. I’ve seen firsthand how vision loss has affected her, and how difficult it’s been to navigate the eye care system. In parallel, my grandfather is an acclaimed South African wildlife photographer so I spent a lot of my childhood behind a camera. These life experiences really gave me such an appreciation for vision and understanding of the unique role our eyes play in how we see the world." - Forbes

Headshots