Mousumi Behari leads the Digital Strategy practice at Avionos. With more than a decade of experience in ecommerce strategy and implementation in both the B2B and B2C space, she is focused on helping clients enable their digital journey through prioritized, data driven decisions. Mousumi focuses on helping businesses define their strategic goals, create an actionable roadmap and ensure the adoption and engagement of technology for a successful project.
A brand could use several different influencers to hit different audiences and determine where their brand resonates best. Once they have that in place, they can revamp their strategy to take a more personal approach to the consumers their brand resonates best with and create a more personal one-to-one feel during the live-streaming experience.
While Nike closed FY2021 with record revenue numbers, the COVID-19-related global supply chain issues have tested the brand this past quarter. Nike was forced to shutter factories in Vietnam in July due to COVID-19 outbreaks, which could put a damper on sales heading into the rest of the year.
With shipping costs up, small to medium-sized sellers don't have enough of a margin to offer the really big savings.