Muhammad Ummar Rashid | Source | Digital Willow

Muhammad explains that "cookieless" refers to privacy-focused data collection replacing third-party cookies. Driven by privacy laws and consumer expectations, advertisers are turning to first-party data, server-side tracking, and contextual targeting. This shift offers brands a chance to build trust by obtaining direct consent and high-quality data.

Muhammad advises optimizing your Google Business Profile with accurate details and geo-tagged reviews. Ensure NAP consistency across directories and use schema markup. Include location-specific phrases and Google Maps on your site. Prioritize mobile-friendliness and fast load speeds, as most 'near me' searches are mobile-based. "It's about relevance and being the best local answer."

Muhammad advises that AI excels in data-driven tasks like drafting outlines. However, for brand storytelling, human input is crucial. He says, "The key is collaboration: use AI to enhance creativity, not replace it," ensuring brand authenticity and audience trust.