Muhammad Ummar Rashid | Source | Digital Willow

Muhammad notes the trend of AI-generated obituaries, often created en masse to capture search traffic. These pages, pulling data from public sources, raise concerns about accuracy and sensitivity. "Long-term exposure depends on trust signals, quality, and accuracy," he says, highlighting the challenge of maintaining credibility.

Muhammad advises publishing high-value content on platforms like Medium. "Focus on genuinely helpful, keyword-targeted articles," he says. Optimize titles, meta descriptions, and internal linking for early SERP visibility. Treat these platforms as extensions of your site for best results.

Muhammad sees the migration to AI search apps as an evolution, not a disruption. He advises businesses to adopt AI-friendly content strategies now to stay competitive. "SEO is not going away; it’s adapting," he notes, emphasizing the need for structured, authoritative, and context-rich content to thrive in AI-driven environments.