Muhammad Ummar Rashid | Source | Digital Willow

Muhammad used Semrush’s Backlink Audit to recover high-authority links lost due to content updates or broken pages. He says, “Several links were successfully reinstated,” improving rankings for target keywords and offering insights into proactive link health maintenance.

Muhammad notes the trend of AI-generated obituaries, often created en masse to capture search traffic. These pages, pulling data from public sources, raise concerns about accuracy and sensitivity. "Long-term exposure depends on trust signals, quality, and accuracy," he says, highlighting the challenge of maintaining credibility.

Muhammad advises publishing high-value content on platforms like Medium. "Focus on genuinely helpful, keyword-targeted articles," he says. Optimize titles, meta descriptions, and internal linking for early SERP visibility. Treat these platforms as extensions of your site for best results.