Naomi West | Source | Senior Product Marketing Manager at Customer.io

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Naomi West

Senior Product Marketing Manager at Customer.io
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Naomi is a Product Marketing Manager at Customer.io. She is a SaaS Lifecycle Marketer with a background of 7-years working in-house and at an ESP. She drives customer acquisition and retention across email, push notifications, SMS, and in-app messages. She has led over 20+ ESP migrations and CRM migrations. In April 2021, she won the Email Whiz Award at EiQ, an industry-leading email marketing conference hosted by Ansira. In late 2021 she successfully launched emailcharacters.com, a subject line and preheader counter Google Chrome Extension for marketers and copywriters. She is based in Vancouver, Canada.

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  • The impact of iOS 17 on email marketers

    Curious how iOS 17 might impact your email marketing? Read on for everything you need to know about Link Tracking Protection.

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  • Email Breakdown: Litmus Live 2023 Recap with Naomi West

    If there are email celebrities, then I would certainly count Naomi West amongst them. Some other monikers that might fit her are email community rockstar or email champion, as well as an all-round good egg. I was so excited when said YES to recapping Litmus Live 2023 with me. We covered some of the most impactful and memorable talks (although I felt that way about pretty much all of them, so this was difficult to narrow down). Naomi also touched on accessibility and one quick win that any email marketer can implement... BONUS: We also established that Naomi West would be an excellent bounty hunter. Watch out, anti-accessibility fiends! ✨LINKS✨ Naomi West https://www.linkedin.com/in/naomiwest1000/ Email Markup Consortium https://emailmarkup.org/ Email Camp: Register to watch Naomi West and Emily Ryan talk, plus a bunch of other great email geeks!! https://hello.mailjet.com/email-camp/

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  • BEE Spotlight: Award Winning Email Marketer, Naomi West

    With over 7 years of experience and expertise in 25 ESPs Email Marketer Naomi West has become the go-to in the space. Here is how she does it.

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  • Email Marketing Thrives Amid AI and Owned Media Resurgence
    Naomi highlights email marketing's reliability in building customer relationships amidst social media changes. She notes the challenge of resource scarcity, as marketers juggle multiple roles. "AI can become a skilled partner," she says, enhancing content analysis and metric interpretation, while tools like ChatGPT aid marketers in crafting effective strategies.
  • Boosting Email CTR: Expert Tips from Customer.io's Naomi West
    Naomi highlights CTR as a key signal of audience intent. She advises improving CTR through "better open rates, mobile optimization, and scannable content." Personalization and A/B testing are crucial. Testing button vs. link CTAs is essential, as results vary. Tailoring emails to user journeys strengthens customer relationships and boosts engagement.
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