Nari Viswanathan

Senior Director - Product Segment Marketing (Supply Chain) at Coupa
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Nari has an excellent track record of identifying underserved market needs, building products, and marketing them to users. He has end-to-end experience of market intelligence, product strategy, pricing strategy, product market fit, and GTM launch of complex enterprise solutions. Supply chain, procurement, and AI in Business are the three areas that Nari is passionate about.

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  • Although the supply chain is more resilient and dynamic after major disruptions over the past few years, suppliers are still struggling with shipping and delivery costs due to inflation. These increased supply chain costs from retailers are being passed on to consumers. And as a result, consumers are trading down to generic vs. brand-name products, affecting their spending habits. Consumers may also switch from organic to regular produce at the grocery store.

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