Natalia Ohanesian | Source | Founder, Bipty Fashion Rental at Bipty

Natalia Ohanesian, the founder of Bipty - a Gen Z, female-founded fashion rental company that’s revolutionizing the way future generations shop. Bipty is disrupting the fashion rental industry by connecting communities and bringing the customer into the conversation. Where Uber was the new wave of taxis and Airbnb opened homes to strangers, Bipty is turning the fashion rental industry into an investment opportunity for the everyday woman. Bipty is the new way to fashion.

Introducing Bipty, Gen Z’s largest shared wardrobe. Since going viral on TikTok, women all over the United States are renting the latest sold-out pieces from the most desirable brands, directly from each other’s closets. By providing a platform for its customers to shop in a sustainable way and generate income, Bipty has tapped into exactly what the Gen Z consumer wants - sustainability, opportunity & community.