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Natalie R. Cunningham

CMO at Terminus
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Natalie is the Chief Marketing Officer at Terminus, the ABM platform choice of over 1,000 marketing leaders globally who are in the relentless pursuit of outperformance. She’s a versatile SaaS marketing executive with deep experience aligning go-to-market teams to achieve sustainable revenue growth. Before joining Terminus, Natalie cut her chops in B2B marketing agencies, consulting global Fortune 500 brands on ABM, demand generation, brand, PR, and digital. Most recently, she served in executive leadership roles at high-growth SaaS companies where she successfully optimized and scaled their marketing engines. She’s passionate about servant leadership, DE&I, and personal growth.

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  • You want to use your own data and look at which of your customers are becoming advocates. What do they have in common? Is it size? Is the industry? Is it the type of products that they came in on and they expanded into? Sometimes it's less about who they are, and it's more about the sales process of what we sold to them and what makes them most successful. Sometimes it's geo or region, depending upon what your product is, that might make a big difference. So let's start there in terms of the actual analysis process.

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