Natasha Zurnamer is the founder and CEO of Optty, the world’s first platform designed to allow retailers, payments platforms and ecommerce platforms to integrate Buy Now Pay Later (BNPL) providers in one single integration. With efficiency at the heart, Optty has been created to allow retailers to trade faster and increase sales conversions, and provide the right BNPL payment information to lend responsibly. As a seasoned fashion retail and ecommerce marketplace strategist, technology developer, and merchant acquisitions expert, Natasha sets Optty’s strategy for bringing transparency and efficiency to the Buy Now Pay Later industry. Prior to founding Optty, Natasha has had extensive experience in digital marketing and strategy. Some of her stand out career achievements include the design, launch and digital strategy for; TRUNC.ph, the Philippines first luxury ecommerce marketplace. BrandsExclusive.com.au, product and buying strategy (sold to Catch.com) and eBay; launching the eBay Fashion Gallery (B2C fashion offering).
Payment gateways and service providers recognise the need to offer as many payments as possible, but the complex integration of BNPL has been a difficult barrier. Optty eliminates that obstacle and is the superhighway to revenue. We are focused on helping companies like Payoneer to empower their customers, and this partnership shows how our technology supports rapid growth for global gateways around the world. We look forward to being part of their success and helping many more to maximize the BNPL opportunity.