Nathan Novemsky | Source | Professor of Marketing at Yale School of Management

Nathan Novemsky

Professor of Marketing at Yale School of Management
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  • For better or worse, we kind of know how it goes, we know what a lockdown looks like, so I doubt there’s going to be the same kind of panic. The rush earlier this year was because people were fearful of what shutdowns mean. Now, we’re all experienced in the pandemic and many people may already have the food and supplies they already need.

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  • Retailers Ready as Busy Grocery Season Nears

    Looking back at empty store shelves from March is a haunting memory heading into Halloween weekend. “Very, very early, I want to say it was about seven months ago, I went to the store and couldn’t find diapers for my daughter,” said John H. Anderson III from Wallingford. It was a frustrating time at the start of the pandemic for…

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