Nathan Novemsky

Professor of Marketing at Yale School of Management
On the record
Represented by:
Recent Quotes
Sign up to view all
  • For better or worse, we kind of know how it goes, we know what a lockdown looks like, so I doubt there’s going to be the same kind of panic. The rush earlier this year was because people were fearful of what shutdowns mean. Now, we’re all experienced in the pandemic and many people may already have the food and supplies they already need.

    5 December 2020
  • article
    5 December 2020