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Nenad Milanovic

CEO at CAKE.com
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Entrepreneur with 15 years of managerial experience in engineering and software development. Nenad Milanovic is the Founder and CEO of CAKE.com, a software engineering company based in California and Europe. Milanovic and his team at CAKE.com designed, developed and launched Clockify, free time tracking software, Pumble, free team chat software and Plaky, a free project management tool.

Since going live, Clockify has appeared on lists of best time tracking apps and today has a reputation to be best time tracking software in the world. The most prominent users of Clockify are HP and American Express, and we now have more than 5 million users.

Employment
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  • CAKE.com CEO: AI Training Essential for Companies Using AI Tools
    Nenad says, "If a company plans to use AI tools, training is essential for all employees, including senior executives." He advises caution with AI implementation due to data breach risks but reassures IT workers that AI won't replace the creative and intuitive skills humans provide.
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  • How do you ensure your team delivers quality work within the specified timeframe and budget?

    "First, we hire the right people — proactive problem-solvers we trust can get the job done without supervision. Then, we provide them with the right tools. There’s no need to micromanage. Everyone tracks time spent on projects in Clockify. This way, we always have a good idea of how much time and resources each type of project takes and can plan accordingly for future projects.
    Then we streamline our remote team communication through Pumble and Plaky to ensure efficient workflow."

  • Which supporting skills do you think are more important for a leader?

    "The most important one is the ability to truly listen. Active listening to your employees, partners, and customers can keep your ideas — and your ego — in check. Another one is transparency. Executives often naturally gravitate toward secrecy, but transparency breeds trust, helps get problems solved faster, and inspires loyalty. "

  • Share lessons learned during their first year in business. What problems did you face? What did you wish you knew then that you know now? Any tips for brand-new entrepreneurs?

    "The main problem any new entrepreneur faces is funding. When you resort to external sources, you have additional stakeholders to justify your actions to. We avoided this problem by venturing into consulting to self-fund our dream — to build our own software products. One thing I wish I knew back then was that I didn’t have to hold on blindly to a vision. In business, there’s a stigma around quitting, but sometimes, the best thing you can do is quit an idea that isn’t working. This advice would have saved us a lot of time spent on projects set to fail from the start. One final tip for new entrepreneurs is that the solution to whatever problem they have is usually the simplest one. When we set out to build Clockify, we didn’t have to come up with some groundbreaking ideas. We knew what we wanted in a time tracker that competitors were lacking."

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