Nicholas L. Holland | Source | SVP of Product, Artificial Intelligence at HubSpot
Nicholas L. Holland
Nicholas is the Vice President of Product and GM of HubSpot Marketing Hub. He is a product maker, entrepreneurial dreamer, and lover of mixed martial arts.
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HubSpot (https://www.hubspot.com/)
SVP of Product, Artificial Intelligence
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HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025
Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot.
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Marketers are now having to be in more places at the same time [than ever]. They have to be on social, across multiple networks; they have to be really good at email; some customers want to be connected via mobile messaging – it’s all over the place.
What does AI mean for the role of the marketer? There are many marketers that had a set of skills that are not as valuable now because all of these [generative] AI elements can do it.
If you don’t adapt – other people are adapting. [Marketers] have to contend with: how do they bring AI onto their team with [intelligent] agents? How do they bring AI into their repertoire of skills with new capabilities? How do they deal with other marketing teams that have become mighty that they’re competing with?
And how do they not lose their job?
