Nick King | Source | CvE
Nick King
Marketing expert who set up his own consultancy and sold to the Goodway Group in 2022.
Marketing expert who, co-founded Canton Marketing which was acquired by Goodway Group in July 2022. Nick helps companies excel in the ever-changing marketing landscape. Whether looking at their operating model, technology stack, internal processes or team structure, Nick’s team is able to support clients with a group of practitioners who have done their 10,000 hours in platform. Nick has worked with a wide variety of brands including Mars, The BBC, Flutter Group (including Paddy Power, Betfair, and PokerStars) and 7-Eleven supporting them through marketing transformation and retail media development. Nick has over 20 years of experience within the media and marketing industry where he previously has held a variety of leadership roles within both publishers and ad tech companies including Yahoo, News UK, and Future.
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City deal: Goodway Group snaps up Canton with key role for former Havas exec Paul Frampton-Calero - CityAM
Goodway Group told City A.M. this morning it has reached an agreement to buy UK-based Canton Marketing Solutions. The business will be merged with its marketing transformation consultancy Control v Exposed (CvE), which is run by ex-Havas Media Group CEO, Paul Frampton-Calero. Canton’s co-founders Rob Webster and Nick King both join the CvE leadership team [...]
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TFAR Podcast | Jesh Sukhwani | Diversity and Inclusion: Key elements for Marketing’s Future
In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between advertising and content. Join them as they discuss: ●The approach and philosophy of digital marketing ●The importance of understanding data collection and user privacy to future-proof the business ●Tactics to build customers' trust ●Transformation processes for marketing. Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, is a more than fifteen-year expert in the marketing and media space. He has a track record of company building and growth through excellence in strategy and execution. He...
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TFAR Podcast | Tom Langley | The Future of Retail Marketing
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the Partnership has operated as a force for good with the core objective of developing fair and sustainable relationship with all stakeholders, including customers, suppliers, and communities. The engaging discussion covers Tom's role in creating new data-led customer propositions and capabilities for the group's brands and the need to press the reset button to prioritise marketing and brand building in retail organisations. Tom also highlights the importance of data and technology in personalisation efforts and how it can simplify the marketers' job by automating routine tasks. The...
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