Nichole Gunn

Chief Marketing Officer at Incentive Solutions
On the record
Bio


As CMO, Nichole sets demand generation strategies for OneAffiniti and Incentive Solutions channel technology and services. Nichole and her team have increased qualified lead generation by 1800% and contributed significantly to Incentive Solutions' 20% year over year growth. Nichole holds a double BA from AIU in Marketing and Design. In her free time, she spends time with her family and travels with her husband and mini-Aussie.

Recent Quotes
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  • The idea that noncash rewards can influence buyer behavior may seem overly simplistic, but there‚Äôs a reason that prizes, promotions and rewards have been a mainstay of American loyalty marketing over the past century. Studies in behavioral economics have shown that noncash rewards produce impactful, long-lasting changes in behavior at three times the effectiveness of monetary incentives such as cash back or discounts.

    26 November 2021
  • Building loyalty in a more fragmented, competitive, digitally-driven channel may seem like a daunting prospect, especially with the mounting economic pressure and major disruptions across all supply chains. However, now is the time to begin taking actions that will mitigate near-term losses and position your company for success when the economic picture turns around.

    26 November 2021
Employment
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