Nichole Jones | Source | Partner, Principal at EY
Nichole Jones
Nichole is a Partner and Principal at EY. She has over 20 years of experience in advising clients across various industries, with a primary focus on retail and global consumer brands. Nichole holds an MBA from New York University Stern School of Business and a BBA from Emory University Goizueta Business School, both in marketing and management. Her core competencies include strategy development and execution, competitive analysis, market research, business transformation, and innovation with deep expertise in merchandising and planning.
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EY
Partner, Principal
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Evolving private-label products appeal to consumers
PL snack and bakery lines have moved beyond the basic and bargain-basement to go toe-to-toe with big-brand offerings.
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I've spent over 20 years in retail and consumer strategy, beginning in merchandising before transitioning into consulting, where I am currently principal, strategy and transactions at EY-Parthenon. What excites me most about the retail industry is the evolution of consumer preferences. In my work with Fortune 500 retailers and startups, it has been particularly exciting to witness private-label products reshape the competitive landscape by offering innovative and quality alternatives.
