Data-driven growth leader with 10+ years experience in product, marketing automation and CRM. Proven track record delivering significant growth at every scale – early stage, high-growth startup, and Fortune 500. Expert knowledge of the retention product and marketing stacks, including in-app, lifecycle and channel strategy; segmentation; coupon and incentive optimization; best-in-class tools; and technical implementation (product specs, data pipelines, HTML/CSS template development, SQL, advanced personalization).
First dedicated retention growth at Lyft. Built the passenger and driver engagement growth engines from the ground up, driving activation, retention and referrals through multi-channel campaigns and marketing automation programs (email, push notifications, in-app messaging, SMS, LPs).
If you're not totally successful at keeping it to complete zero, you're actually in the majority — not someone who's some outlier who doesn't have any self control.6 September 2022